Sisense
Enterprise embedding intelligent data analytics platform.
Web DesignDesign SystemBrandingVisual Design
Role
Senior Web Designer and Interim Head of Brand, VP Marketing, Senior Product Designers, and Product Managers.
Skills Applied
Visual Design • Web Design • Brand Identity • UX/UI • Design System • Prototyping
Tools Used
Figma • Adobe Illustrator • Markup.io • WordPress
Overview
A fragmented brand, unified.
Sisense experienced multiple branding refreshes from two agencies within two years. As in-house Senior Web Designer, I unified these elements into a cohesive visual system aligned with the company's forward-looking vision.
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TL;DR — Objectives + Outcomes
Brand Guidelines — refined to establish a clear, consistent visual direction.
Design System — restructured from XD to Figma for seamless cross-department collaboration.
Website Redesign — implemented new visual standards for a cohesive, user-focused experience.
01 — Branding Refresh
From 16 gradients to a clean, ownable palette.
Partnered with the VP of Marketing to refine the palette to white, yellow, and blue — retaining Sisense Yellow while introducing blue for a cohesive modern look.
02 — Design System
XD to Figma — built for scale.
Rebuilt and migrated the design system from Adobe XD to Figma, aligning with Product Design workflows and streamlining developer handoffs.
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03 — Sisense.com and Sisense.dev
Less fluff. More product. Better conversions.
Integrated authentic product visuals and simplified messaging to build user confidence and increase lead conversion before direct sales engagement.
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Design Work
From Figma to production.
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Takeaways
This project deepened my understanding of stakeholder management, design consistency through organizational change, and the critical role visual identity plays in driving user confidence and conversion.
